Daniel David

Strategic Creative Operations & ADS

Phone: +387 63 950 345 Email: hi@danieldavid.uk LinkedIn: linkedin.com/in/daniel-david Web:

Professional Summary

Strategic Creative Operations Manager with 20+ years of experience leading high-output production for global publishers (Marvel, HarperCollins, Taschen...). Expert in bridging the gap between traditional print excellence and Accessible Digital Services (ADS). Proven track record of managing 800+ projects annually with a 99% satisfaction rate. Comprehensive technical background spanning WordPress CMS architecture, Google Play development, enterprise domain/email management, and .NET engineering.

Key Competencies

  • Production Leadership: High-Volume Project Management (800+ Annual Projects), End-to-End Book Manufacturing, Global Publishing Standards, Team Leadership & Mentorship.
  • Operational Excellence: Process Optimization, Workflow Automation, Data Processing Efficiency, Zero-Inbox Communications Management, Resource Allocation.
  • Web & Digital Strategy: WordPress CMS Architecture, Domain & DNS Management, Enterprise Hosting/Email Services, Google Play Console, UI/UX Design.
  • Accessibility & Quality: ADS/WCAG 2.2 Technical Specifications, PDF/UA Compliance, Quality Assurance (99% Satisfaction), Accessible Digital Asset Transition.
  • Performance Marketing: Google Ads (Search/Display/PPC), User Acquisition, ROAS Optimization, SEO/SEM Strategy, Market Research & Analytics.
  • Digital Transformation: Modernizing corporate digital presence through inclusive design to expand global reach and brand reputation.

Professional Experience

Graphic Manager

Aug 2016 — Present
GRAFOTISAK d.o.o.
  • Global Project Delivery & Compliance: Spearheaded end-to-end production for HarperCollins, Penguin Random House, Marvel, and Taschen. Ensured requirements for Pearson and Thomson Reuters.
  • High-Volume Leadership: Led team for 6 consecutive years, managing 800+ projects annually with a 99% satisfaction score and a “zero-unread mail” policy.
  • Operational Transformation: Engineered data-processing workflows reducing time and increasing productivity by 50%.
  • Web & Infrastructure Admin: Directed corporate website implementation using WordPress, managing hosting migration, domain security, and professional email infrastructure.
  • ADS Transition: Managed QA cycles bridging print layouts with WCAG-aligned digital assets.

Google Play Developer & Search Specialist

Jan 2020 — Present
INDEPENDENT / DIGITAL VENTURES
  • App Development: Direct the end-to-end deployment of Android applications via Google Play Console, ensuring policy compliance and inclusive design.
  • Ads Strategy: Manage Google Ads campaigns to drive targeted acquisition, optimizing Conversion Rates (CVR) and ROI.
  • Infrastructure Management: Handling domain portfolios, SSL certifications, and cloud hosting for high-performance web applications.

Senior Graphic Designer and Prepress Manager

Jan 2015 — Jul 2016
PRINT TEAM d.o.o.
  • Technical Standards: Directed prepress for high-volume commercial runs, ensuring 100% accuracy in file architecture and color management.
  • Workflow Optimization: Integrated automated pre-flight protocols to streamline creative-to-production transitions.

Senior Graphic Designer and Prepress Manager

Jan 2013 — Dec 2014
INTERGRAFIKA CO
  • Production Oversight: Led design and technical preparation of complex multi-page publications under tight industry deadlines.

Graphic Designer and Prepress Specialist

Oct 2009 — Oct 2011
PRINT TEAM d.o.o.
  • Brand Identity: Created and developed wide variety of elements based on corporate identities, including logos, pictograms, and graphs.
  • Layout Design: Produced engaging graphics for brochures, books, and promotional materials from inception to pre-press.
  • Packaging Innovation: Designed and engineered packaging solutions for various consumer products.

Junior ISO Management Representative

May 2009 — Oct 2009
RAFOGROUP Agency
  • Quality Assurance: Successfully established and maintained ISO - Integrated Management System processes.
  • Process Documentation: Streamlined company procedures and work instructions into clear, concise documentation.

Information Technology Assistant / IT Project Manager

Feb 2008 — Aug 2008
SPRING Informatics
  • Project Execution: Managed IT activities across infrastructure, managed services, hardware, and software.
  • Architecture & Health: Led design of IT architectures and ensured network health through regular maintenance and system optimizations.
  • Decision Making: Analyzed IT issues systematically to drive project results and successful completion.

Visual Basic .NET Developer

Jan 2005 — Mar 2005
VANIMA Computers
  • Application Design: Directed design and development of .NET applications using C# and ASP.NET.
  • Performance Gains: Optimized performance resulting in a 30% reduction in loading times and 20% increase in user engagement.
  • Workflow Efficiency: Streamlined development processes, saving 20% in project delivery time.

Technical Skills & Languages

Web, CMS & Infrastructure

  • WordPress CMS, Themes, & Hosting Administration
  • Domain & DNS Management (A, MX, CNAME records)
  • Professional Email Services & SSL Management
  • Google Play Console & Android App Development
  • Google Ads (SEM/PPC), Analytics & ROAS Optimization
  • C#, .NET Framework, ASP.NET, SQL Server, Git

Design, Accessibility & Productivity

  • Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat Pro)
  • Accessibility: PDF/UA, PAC 2026, WCAG 2.2
  • Prepress: Kodak Preps, Heidelberg Signa Station
  • Office 365 (Expert Excel), Zero-Inbox Workflow
  • English: Professional Proficiency
  • Croatian/Bosnian/Serbian: Native

Education

University of Mathematics and Science Education // Kinesiology (2011-2013)

Private High School Libar // Computer Technician for Engineering (2006-2008)

Focus: Systems Engineering, Technical Documentation, and Computational Logic.

High School of Electrical Engineering Ruder Boskovic // Electronics Technician (2003-2005)

Focus: Circuitry, Systems Analysis, and Technical Precision.

Licenses & Certifications

Design & Media Production: Graphic Design; Media Studies (Print & Publishing); Journalism and Print Media; Digital Graphic Designer.
Digital Marketing & Strategy: Google Fundamentals of Digital Marketing; Developing Business Ideas; Market Research & Needs Analysis; Creating Product Need.
Business Operations & Quality: ISO Integrated Management Systems; Critical Skills for Entrepreneurs; Communicating in Times of Change; Quality Standards in Customer Service; Sales Negotiation.
Compliance: GDPR Compliance; Behaviour-Based Safety (BBS); Customer Retention & Segmentation; Communication Fundamentals.