Resume | Daniel David | Strategic Creative Operations & ADS

Professional Summary

Strategic Creative Operations Manager with 20+ years of experience leading high-output production for global publishers (Marvel, HarperCollins, Taschen). Expert in bridging the gap between traditional print excellence and Accessible Digital Services (ADS). Certified in modern Artificial Intelligence (Google AI, Claude) to drive operational transformation and workflow automation. Proven track record of managing 800+ projects annually with a 99% satisfaction rate. Comprehensive technical background spanning AI implementation, WordPress CMS architecture, Google Play development, and enterprise digital management.

Key Competencies

Production Leadership: High-Volume Project Management (800+ Annual Projects), End-to-End Book Manufacturing, Global Publishing Standards, Team Mentorship.
Operational AI & Efficiency: Workflow Automation via AI, Process Optimization, Data Processing Efficiency, Zero-Inbox Communications Management.
Web & Digital Strategy: WordPress CMS Architecture, Domain & DNS Management, Enterprise Hosting/Email Services, Google Play Console.

Accessibility & Quality: ADS/WCAG 2.2 Technical Specifications, PDF/UA Compliance, Quality Assurance (99% Satisfaction), Digital Asset Transition.
Performance Marketing: Google Ads (Search/Display/PPC), User Acquisition, ROAS Optimization, SEO/SEM Strategy, Market Research.
Digital Transformation: Modernizing corporate digital presence through inclusive design and modern AI integrations to expand global reach.

Professional Experience

Graphic Manager

Aug 2016 — Present

GRAFOTISAK d.o.o.

Global Project Delivery & Compliance: Spearheaded end-to-end production for HarperCollins, Penguin Random House, Marvel, and Taschen. Ensured requirements for Pearson and Thomson Reuters.
High-Volume Leadership: Led team for 6 consecutive years, managing 800+ projects annually with a 99% satisfaction score and a “zero-unread mail” policy.
Operational Transformation: Engineered data-processing workflows reducing time and increasing productivity by 50%.
Web & Infrastructure Admin: Directed corporate website implementation using WordPress, managing hosting migration, domain security, and professional email infrastructure.
ADS Transition: Managed QA cycles bridging print layouts with WCAG-aligned digital assets.

Google Play Developer & Search Specialist

Jan 2020 — Present

INDEPENDENT / DIGITAL VENTURES

App Development: Direct the end-to-end deployment of Android applications via Google Play Console, ensuring policy compliance and inclusive design.
Ads Strategy: Manage Google Ads campaigns to drive targeted acquisition, optimizing Conversion Rates (CVR) and ROI.
Infrastructure Management: Handling domain portfolios, SSL certifications, and cloud hosting for high-performance web applications.

Senior Graphic Designer and Prepress Manager

Jan 2015 — Jul 2016

PRINT TEAM d.o.o.

Technical Standards: Directed prepress for high-volume commercial runs, ensuring 100% accuracy in file architecture and color management.
Workflow Optimization: Integrated automated pre-flight protocols to streamline creative-to-production transitions.

Senior Graphic Designer and Prepress Manager

Jan 2013 — Dec 2014

INTERGRAFIKA CO

Production Oversight: Led design and technical preparation of complex multi-page publications under tight industry deadlines.

Graphic Designer and Prepress Specialist

Oct 2009 — Oct 2011

PRINT TEAM d.o.o.

Brand Identity: Created and developed wide variety of elements based on corporate identities, including logos, pictograms, and graphs.
Layout Design: Produced engaging graphics for brochures, books, and promotional materials from inception to pre-press.

Junior ISO Management Representative

May 2009 — Oct 2009

RAFOGROUP Agency

Quality Assurance: Successfully established and maintained ISO - Integrated Management System processes.

Information Technology Assistant / IT Project Manager

Feb 2008 — Aug 2008

SPRING Informatics

Project Execution: Managed IT activities across infrastructure, managed services, hardware, and software.

Technical Skills & Languages

Web, Tech & Infrastructure

Generative AI Prompting & Workflows (Claude, Google AI)
WordPress CMS, Themes, & Hosting Administration
Domain & DNS Management (A, MX, CNAME records)
Google Play Console & Android App Development
Google Ads (SEM/PPC), Analytics & ROAS Optimization
C#, .NET Framework, ASP.NET, SQL Server, Git

Design, Accessibility & Productivity

Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat Pro)
Accessibility: PDF/UA, PAC 2026, WCAG 2.2 Level AAA
Prepress: Kodak Preps, Heidelberg Signa Station
Office 365 (Expert Excel), Zero-Inbox Workflow
English: Professional Proficiency
Croatian/Bosnian/Serbian: Native

Licenses & Certifications

Artificial Intelligence

Google AI Professional Certificate
Google (2026)
Real-World AI with Claude Specialization Certificate
Anthropic / AWIT (2026)

Digital Marketing & Strategy

Google Fundamentals of Digital Marketing
Digital Marketing Research
Writing Ad Copy
Developing Business Ideas
Market Research & Needs Analysis
Creating Product Need

Design & Media Production

Prinect Professional (Heidelberg)
Graphic Design
Media Studies (Print & Publishing)
Journalism and Print Media
Digital Graphic Designer

Business Ops & Compliance

ISO Integrated Management Systems
GDPR Compliance
Behaviour-Based Safety (BBS)
Critical Skills for Entrepreneurs
Quality Standards in Customer Service

Education

University of Mathematics and Science Education // Kinesiology (2011-2013)

Private High School Libar // Computer Technician for Engineering (2006-2008)

Focus: Systems Engineering, Technical Documentation, and Computational Logic.

High School of Electrical Engineering Ruder Boskovic // Electronics Technician (2003-2005)

Focus: Circuitry, Systems Analysis, and Technical Precision.